Because you like Vizzini in The Princess Bride
Anastasia Steele's new boyfriend Christian might as well come with a warning label that reads "Beware: Severe Issues That Might Warrant a Trip to Dr. Phil." See them in Fifty Shades of Grey.
Mitchell Pritchett prefers to have a place for everything and everything in its place. See them in Modern Family.
Wheatley's got an endless supply of bad ideas that he wants to share. See them in Portal Series.
Anger is a cantankerous hothead whose job is to get others riled up. See them in Inside Out.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
In the simplest terms, in the most convenient definitions, people consider Brian a nerd. But he's more than that. See them in The Breakfast Club.
Rory Williams is a caring companion whose specialty is looking after others. See them in Doctor Who.