Because you like Rick O'Connell in The Mummy
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
Toby Cavanaugh has trouble avoiding being manipulated. See them in Pretty Little Liars.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
After years of living vicariously through other people's heroic stories, Wade Watts is about to become a hero himself. See them in Ready Player One.
His nickname of 'Zero' says a lot about what other people think of him, but he's finally standing up for himself. See them in Holes.
As a doctor-in-training, John Dorian should have his head in the game. But most of the time, it's in the clouds. See them in Scrubs.
Ciri had a princess upbringing, and some of the facts of common people's lives are a mystery to her. See them in The Witcher.
Vanellope von Schweetz is princess of the Sugar Rush game who could care less about being royal. See them in Wreck it Ralph.
Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.
With those dearest to him dead and no one to trust, Max Rockatansky is a slightly hysterical man alone on the run in a post-apocalyptic world. See them in Mad Max: Fury Road.