Because you like Tuco Ramirez in The Good, the Bad and the Ugly
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
T'Challa is a regal superhero with the weight of the world (and particularly his nation) on his shoulders. See them in Marvel Cinematic Universe.
A passionate paleontologist with interests no one seems to share, Ross Geller tries to find love despite his past of abandonment and an awkward personality. See them in Friends.
All it takes to change the course of history is the will of a single man called John Price. See them in Call of Duty Series.
A great galactic bounty hunter, Samus Aran is not as good at expressing emotions. See them in Metroid.
Jack Skellington is a nightmare-man with a soft heart and smooth voice. See them in The Nightmare Before Christmas.
Eddie Brock is a big-hearted investigative journalist who is going through the world's weirdest identity crisis. See them in Venom.
If Eleanor Shellstrop's true identity is revealed, she'll be sent to The Bad Place. See them in The Good Place.
A former child mayor fallen from grace, Ben Wyatt is still trying to pick up the pieces years later. See them in Parks and Recreation.
Mike Wheeler loves Dungeons and Dragons, even after his real life starts imitating the game. See them in Stranger Things.
A self-professed psychopath, James kills small animals for fun. After getting bored of that, he is ready for an ambitious murder. See them in The End of the F World.