Because you like Tuco Ramirez in The Good, the Bad and the Ugly
It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.
Wanting more out of life, Pam Beesly has a job she isn't crazy about and is engaged to a guy she's not sure is "The One." See them in The Office.
Alyssa Foley is a blunt and crass teenage runaway. See them in The End of the F World.
Yukiteru is a reclusive observer who would rather watch life go by than participate in it. See them in The Future Diary.
Jane Foster is an astrophysicist who suspects the colors in the sky may be a portal to another world. See them in Marvel Cinematic Universe.
This isn't the Captian Hook of your nightmares; he's charming and devilishly handsome. See them in Once Upon a Time.
Remy could be a five star Michelin chef, the only problem is that he is quite literally a rat. See them in Ratatouille.
It turns out the girl of your dreams just might have dreams of her own. See them in (500) Days of Summer.
With an abundant supply of alcohol, nice restaurants, and free will, Crowley is a demon who is thoroughly enjoying his time on Earth. See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
Nick Miller might not have a bank account, but he defintely has a lot of love to give. See them in New Girl.
Ethical but anxious, Chidi Anagonye approaches life like a problem to be solved. See them in The Good Place.