Because you like The Man with No Name in The Good, the Bad and the Ugly
Dustin Henderson doesn't let the bullies get to him. He's secure in who he is and that his friends have his back. See them in Stranger Things.
A life spent as "Number Two" is bound to give Diego Hargreeves an inferiority complex. See them in The Umbrella Academy.
Despite being at the bottom of the social hierarchy in school, Eric Effiong is an upbeat student who loves makeup and fashion. See them in Sex Education.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
Wendy Corduroy is the ultimate in cool in Gravity Falls. See them in Gravity Falls.
A great galactic bounty hunter, Samus Aran is not as good at expressing emotions. See them in Metroid.
World domination and Superman's demise are next on Lex Luthor's to-do list. See them in DC Extended Universe.
Ava may just be the perfect woman. So long as she can pass a Turing test. See them in Ex Machina.
Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.
Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.
Jillian Holtzmann's madcap mind is always whirring and she will transform anything into one of her machines. See them in Ghostbusters (2016).