Because you like Jack Colton in Romancing the Stone
Villanelle is a hired assassin who loves committing murder as much as she loves dressing up in fancy pink ballgowns. See them in Killing Eve.
Tonya Harding has been shoved around her whole life. She just wants to feel free. See them in I Tonya.
Vanellope von Schweetz is princess of the Sugar Rush game who could care less about being royal. See them in Wreck it Ralph.
Give in to the dark side with vampire Lestat; it's more fun. See them in Interview with the Vampire: The Vampire Chronicles.
Elizabeth Harmon loves to win at chess, but competitive pressure and her past are taking a toll. See them in The Queen's Gambit.
It turns out breaking open an ancient cursed statue will do funny things to a girl like Enchantress. See them in Suicide Squad.
There is never a dull moment with Jim Moriarty: expect booze and sing alongs in between all of the homicide. See them in Sherlock.
Curving free kicks and crosses is tough, but keeping her soccer passion from her disapproving family is way tougher for Jess. See them in Bend It Like Beckham.
The black sheep of his family, Rhett Butler grew up to have charm and to see things as they are. He just doesn't give a damn anymore. See them in Gone with the Wind.