Because you like Davy Jones in Pirates of the Caribbean: the Curse of the Black Pearl
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
A Wakandan spy, Nakia is capable, caring, and just the right amount of stubborn. See them in Marvel Cinematic Universe.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
Wendy Testaburger is a born leader who is not afraid to stand up to the other fourth graders for what she believes in. See them in South Park.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
Milo Thatch is an enthusiastic researcher without cynicism. See them in Atlantis: The Lost Empire.
A machete-wielding mass-murderer, Jason Voorhees is a terrifying blank slate. See them in Friday the 13th.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
Jacob Kowalski is just a baker caught up in an otherworldly adventure. See them in Fantastic Beasts and Where To Find Them.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.
Amy Farrah Fowler deserves sainthood for putting up with Sheldon Cooper. See them in The Big Bang Theory.