Because you like Davy Jones in Pirates of the Caribbean: the Curse of the Black Pearl
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Jacob Kowalski is just a baker caught up in an otherworldly adventure. See them in Fantastic Beasts and Where To Find Them.
A machete-wielding mass-murderer, Jason Voorhees is a terrifying blank slate. See them in Friday the 13th.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
With those dearest to him dead and no one to trust, Max Rockatansky is a slightly hysterical man alone on the run in a post-apocalyptic world. See them in Mad Max: Fury Road.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.
A legendary warrior with a complicated relationship to the truth, Jaime Lannister is revered and reviled in equal measure See them in Game of Thrones.
Howard Wolowitz is an engineer whose serious mommy issues somehow haven't dimmed his confidence. See them in The Big Bang Theory.
Point the fun-loving Pippin Took towards second breakfast, and he's one happy hobbit. See them in The Lord of the Rings.