Because you like Elizabeth in Bioshock Infinite
Andy Bernard is a preppy Cornell grad who's very likely to break into an acapella performance. See them in The Office.
Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.
Shana is a red-haired warrior with a black-and-white worldview. See them in Shakugan no Shana.
After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Combining an innocent face with an insatiable bloodlust, Eli recruits friends to join the vampire way of life. See them in Let the Right One In.
Davos Seaworth is steadfast, intelligent, and trustworthy, which are hard traits to find in a place like Westeros. See them in Game of Thrones.
Mike Hannigan is a lawyer-turned-pianist who loves to tap into his kooky side. See them in Friends.
Wendy Corduroy is the ultimate in cool in Gravity Falls. See them in Gravity Falls.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.