Because you like Andrew Ryan in Bioshock

Though a painful tragedy leaves her closed off and distant, Rosalina is still an endlessly kind princess. See them in Super Mario Galaxy .

A ruthless militant, Raza will do anything to take down Tony Stark. See them in Marvel Cinematic Universe.

Merry Brandybuck is a troublemaking hobbit with a brave streak that some might call foolhardy. See them in The Lord of the Rings.

Kazuma Kiryu's legendary strength and exploits have earned him the nickname of Dragon of Dojima. See them in Yakuza.

Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.

Louis de Pointe du Lac is wanting to find a way of living that doesn't make him miserable. See them in Interview with the Vampire: The Vampire Chronicles.

Despite being at the bottom of the social hierarchy in school, Eric Effiong is an upbeat student who loves makeup and fashion. See them in Sex Education.

A great galactic bounty hunter, Samus Aran is not as good at expressing emotions. See them in Metroid.

World domination and Superman's demise are next on Lex Luthor's to-do list. See them in DC Extended Universe.

A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.

Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.

Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.