Because you like Kumar Patel in Harold & Kumar Go To White Castle
Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..
Joey Potter is a low-key girl next door in love with her best friend. See them in Dawson's Creek.
Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.
An aristocrat-turned-tomb-raider, Lara Croft does her best thinking while plunging off cliffs. See them in Lara Croft: Tomb Raider.
Drusilla's hobbies include dolls, music, and killing people. See them in Buffy the Vampire Slayer.
A fight every now and then makes Dante's life a little more interesting. See them in Devil May Cry.
Lyra Belacqua is prone to getting in trouble, but she's also clever enough to get out of it. Most of the time. See them in The Golden Compass.
It's time somebody has to take over. It might as well be Fish Mooney. See them in Gotham.
For Vada Sultenfuss, it's hard to embrace growing up when you're obsessed with death. See them in My Girl.