Because you like David Wooderson in Dazed and Confused
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Garnet is a Crystal Gem who'll protect her friends with her life. See them in Steven Universe.
Bran Stark discovered a scandelous family secret. He swore to keep quiet but soon found himself on the receiving end of attempted murder. See them in Game of Thrones.
Neal Cassidy is a charming former thief with a heroic side. See them in Once Upon a Time.
Krusty The Clown somehow makes life sillier and more somber at the same time. See them in The Simpsons.
With great power comes great responsibility, but Peter Parker always seems to get the short end of that bargain. See them in Marvel Cinematic Universe.
Rick Sanchez is a gruff, alcoholic mad scientist, with the emphasis on "mad." See them in Rick and Morty.
Juliet Capulet falls head over heels for her rival family's resident sweet talker, Romeo. See them in Romeo & Juliet.
Anastasia Steele's new boyfriend Christian might as well come with a warning label that reads "Beware: Severe Issues That Might Warrant a Trip to Dr. Phil." See them in Fifty Shades of Grey.
For Morgana, sometimes wanting to do the right thing can led you down the wrong path. See them in Merlin.