Because you like Cortana in Halo

Reckless, vulgar, loud-mouthed: that's what makes Amethyst so awesome. See them in Steven Universe.

It turns out breaking open an ancient cursed statue will do funny things to a girl like Enchantress. See them in Suicide Squad.

Cassie Sullivan is resilient and resourceful, but she's not quite as brave as she pretends to be. See them in The 5th Wave.

Claire Underwood is scary intimidating, and she knows it. See them in House of Cards.

Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.

This barber doesn't cut hair. Sweeney Todd sends his clients down a chute to be baked into his partner-in-crime's pies. See them in Sweeney Todd: The Demon Barber of Fleet Street.

His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.

There are certain souls the surprisingly sensitive Death would rather not reap. See them in The Book Thief.

For Lee Everett, every day is now just another struggle to collect supplies, find other survivors, and stay alive. See them in The Walking Dead (Video Game).

A sadistic sociopath, Lil Z is helping make the City of God slum a Hell on Earth. See them in City of God.