Because you like Thomas "Tommy" Vercetti in Grand Theft Series
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.
Mr. Blonde is the undisputed leader of his pack of suited-up outlaws, with a stoic and serious demeanor, and a penchant for bloodshed. See them in Reservoir Dogs.
A gruff and hardened professional, Marcus Fenix keeps his emotions buried deep. See them in Gears of War.
Tom Hansen is a full-fledged romantic impatiently waiting for his love story. See them in (500) Days of Summer.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Kazuma Kiryu's legendary strength and exploits have earned him the nickname of Dragon of Dojima. See them in Yakuza.
Combining an innocent face with an insatiable bloodlust, Eli recruits friends to join the vampire way of life. See them in Let the Right One In.
Marge Gunderson embodies the very best of the American Midwest. She's kind, friendly, and fiercely honest. See them in Fargo.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.