Because you like Patrick Bateman in American Psycho
A kind, sensitive medical intern doing the best he can, George O'Malley sometimes struggles to keep up. See them in Grey's Anatomy.
Kat Stratford is part of the "out" crowd and proud of it. See them in 10 Things I Hate About You.
Aerith Gainsborough has lived a simple life, but when the world is threatened she's willing to step up and do whatever she can to help. See them in Final Fantasy Series.
A neurotic people pleaser, Tom Wambsgans is both ambitious and spineless. See them in Succession.
In a group of self-serving career climbers, Laurel Castillo is the only one who wants to serve others. See them in How to Get Away with Murder.
You won't like him when Bruce Banner is angry. See them in Marvel Cinematic Universe.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
With a dangerous medical condition, Ignoring the rules makes him feel like he’s in control. See them in Five Feet Apart.
While he might drive colleagues crazy with his antics, Jake Peralta cares about the Nine-Nine more than most things. Including personal hygiene. See them in Brooklyn Nine-Nine.
Cinderella will sacrifice herself to keep her family's memory alive. See them in Cinderella (Live Action).
When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.