Because you like Jafar in Aladdin
Simon Belmont is a vampire hunter bravely carrying on the family business. See them in Castlevania.
NiGHTS is a powerful but childlike spirit who hates being told what to do. See them in NiGHTS into Dreams.
A determined and cold-hearted spy, Cassian Andor will do what it takes to stand up to the evil Galatic Empire. See them in Rogue One.
Rogue's touch is literally deadly, and she's trying to learn from the older mutants how to manager her powers. See them in X-Men Series.
Howard Wolowitz is an engineer whose serious mommy issues somehow haven't dimmed his confidence. See them in The Big Bang Theory.
K-2SO is a blunt and sarcastic reprogrammed Imperial droid who is always up for an adventure. See them in Rogue One.
Chicken resterauntier by day and drug overlord by night, Gus Fring doesn't let the stress of living a double life get to him. See them in Breaking Bad.
Jacob Kowalski is just a baker caught up in an otherworldly adventure. See them in Fantastic Beasts and Where To Find Them.
Susan Pevensie is sensible, practical, and fiercely protective of those she loves. See them in The Chronicles of Narnia.
Danny Zuko's car is auto-matic. Its system-matic. Its hyyyyydro-matic. Why, its greased lightning! See them in Grease.
Success for Eggsy Unwin means joining Kingsman, and failure could mean death. See them in Kingsman: The Secret Service.