Because you like Nissa Revane in Magic: The Gathering
Meat Boy tenaciously throws himself into danger, and when he fails, he immediately gets back up and tries again. See them in Super Meat Boy.
A suave demon, Crowley grants humans their wishes in exchange for their soul, only to find loopholes that benefit him. See them in Supernatural.
You won't like him when Bruce Banner is angry. See them in Marvel Cinematic Universe.
Terry Jeffords (and his muscles) may look ferocious, but inside he's just a caring mama hen. See them in Brooklyn Nine-Nine.
Fighting for a future without fear? Yeah, Chris Redfield believes it is worth it. See them in Resident Evil Series.
Sansa Stark is a fan of all things pretty. Unfortunately, her life is about to get extremely ugly. See them in Game of Thrones.
With an abundant supply of alcohol, nice restaurants, and free will, Crowley is a demon who is thoroughly enjoying his time on Earth. See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
Luke Skywalker always wanted to leave home, but he didn't expect that it would be as part of a quest to rescue a princess and save the galaxy. See them in Star Wars Series.
Miss Peregrine exists to protect her wards, whether they like it or not. See them in Miss Peregrine's Home for Peculiar Children .
Nothing inspires dread like the mysterious, masked Man in Black. But what's he hiding? See them in The Princess Bride.
England may cultivate the image of a well-bred gentleman, but he has both the temper and mouth of a seasoned sailor. See them in Axis Powers Hetalia.