Because you like Nissa Revane in Magic: The Gathering
Big Boss is a disillusioned mercenary commander who wants to create a world for soldiers (and soldiers alone). See them in Metal Gear Series.
Terence Fletcher is a brutal and unflinchingly strict music teacher hell-bent on whipping his students into shape. See them in Whiplash.
Don't underestimate Maggie Greene. She's a farm girl with a mission. See them in The Walking Dead.
Everyone is just a chess piece, and Izaya Orihara is a master player. See them in Durarara!!.
This barber doesn't cut hair. Sweeney Todd sends his clients down a chute to be baked into his partner-in-crime's pies. See them in Sweeney Todd: The Demon Barber of Fleet Street.
One of Freddie Mercury's songs is "We Will Rock You." And does he ever! See them in Bohemian Rhapsody.
Rayman is a fearless hero who flies into action with a propeller on his head and a smile on his face. See them in Rayman.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Glenn Rhee somehow never loses his enthusiastic spirit – even in the middle of a zombie apocalypse. See them in The Walking Dead.
Once a handsome prince, the Beast is now a grumpy, furry, monster. It's hard to pinpoint which mammal he resembles the most. See them in Beauty and the Beast.
When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.