Because you like Jace Beleren in Magic: The Gathering
Anywhere there's adventure, Jaskier is there to write a catchy song about it. See them in The Witcher.
A legendary warrior with a complicated relationship to the truth, Jaime Lannister is revered and reviled in equal measure See them in Game of Thrones.
Vincent Vega likes a good steak, a cheap milkshake, and killing a target without anything going wrong. See them in Pulp Fiction.
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
Veronica Lodge is a quintessential mean girl trying to make a better life, and a better self. See them in Riverdale.
Facing off-the-charts murder, drugs, and teenage heartbreak in Riverdale, Betty Cooper pursues justice with help from her friends. See them in Riverdale.
A jaded skeptic who only wants to get paid, Garrett becomes involved in bigger struggles that force him to be less self-serving. See them in Thief.
After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.
Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.