Because you like James Halliday / Anorak in Ready Player One
He tells you everything you need to know: "I. Am. Groot." See them in Marvel Cinematic Universe.
Steve Rogers is a good soldier. But above all, he's a good man. See them in Marvel Cinematic Universe.
With his own ship, Peter Quill calls his own shots, and gets to fly from planet to planet blasting '70s pop hits and picking up alien chicks. See them in Marvel Cinematic Universe.
Finn is the world's last human who's "all about" understanding right and wrong. See them in Adventure Time.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.