Because you like Sebastian Wilder in La La Land
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Toby Cavanaugh has trouble avoiding being manipulated. See them in Pretty Little Liars.
T'Challa is a regal superhero with the weight of the world (and particularly his nation) on his shoulders. See them in Marvel Cinematic Universe.
Maurice Moss is a dedicated IT guy who even talks like a computer. See them in The IT Crowd.
Although Thomas Sharpe is an English baronet, he doesn't have a Shilling to his name. He's in America to sell his invention and marry rich. See them in Crimson Peak.
A gifted detective, Rust Cohle is as dark and twisty as any murderer he chases. See them in True Detective Season 1.
Xander Harris' life motto: laugh in the face of danger and then hide until it goes away. See them in Buffy the Vampire Slayer.
Be careful around Marie Laveau. There's no one more vengeful than a double-crossed voodoo queen. See them in American Horror Story.
April Kepner is an excellent surgeon, but outside of the operating room, she's more anxious than most. See them in Grey's Anatomy.
Baloo is a fun-lovin' bear who just needs the bare necessities of life See them in The Jungle Book.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.