Because you like Patrick Star in SpongeBob SquarePants
Macbeth was probably named "Most Likely to Kill His Rivals" in his senior yearbook. See them in Macbeth.
Ted Mosby is a hopelessly romantic architect in search of someone to be the mother of his children. See them in How I Met Your Mother.
As high-strung as she is talented, Rachel Berry both marches and sings to the beat of her own drum. See them in Glee.
He may forget his homework, lose his toad, and fall off brooms, but Neville Longbottom can also single-handedly destroy villains. See them in Harry Potter Series.
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.
A cruel pirate, Captain Hook still fancies himself a gentleman. See them in Peter Pan.
Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.
His name is Inigo Montoya and whoever killed his father should be prepared to die. See them in The Princess Bride.