Because you like Stan Marsh in South Park

Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.

A born psychopath, don't expect Michael Myers to understand the difference between right and wrong. See them in Halloween.

Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.

Lord Farquaad is a tiny man with big, evil aspirations. See them in Shrek.

Soos Ramirez is a loving doofus man-child. See them in Gravity Falls.

Mother Gothel is a great mother as long as you never, ever, break the rules. See them in Tangled.

Domino is phenomenally lucky‚ and, yes, that's a superpower. See them in Deadpool.

Reckless, vulgar, loud-mouthed: that's what makes Amethyst so awesome. See them in Steven Universe.

A stylish agent, Agent J would rather improvise than play by the rules. See them in Men in Black.

Working as a captain in the American Expeditionary Forces and a spy for British Intelligence, Steve Trevor wants to end World War I once and for all. See them in DC Extended Universe.

Applejack's practicality complements her caring nature. She is the loyalest of friends and the most dependable of ponies. See them in My Little Pony.

Shaggy might be a bit of a slacker, but his heart and his stomach are usually in the right place. See them in Scooby-Doo.