Because you like Jim Moriarty in Sherlock
This cannibalistic villain may be a loner, but Killer Croc doesn't have problems with self-confidence. See them in Suicide Squad.
Twisted and seemingly soulless, Bellatrix Lestrange finds joy in making others suffer. See them in Harry Potter Series.
Arwen has to choose between a life of loneliness or love and inevitible death, both rather unfortunate options. See them in The Lord of the Rings.
Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
A consummate schemer with a knack for solving mysteries, Shawn Spencer has trouble taking anything seriously. See them in Psych.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Don't ask Rosa Diaz, a Brooklyn detective, to lighten up. Actually, to be safe, don't ask her to do anything! See them in Brooklyn Nine-Nine.
The Genie is the perfect buddy, granting every wish we might have and keeping life good-spirited. See them in Aladdin.