Because you like Jim Moriarty in Sherlock
Queenie Goldstein is beautiful, kind, and probably currently reading your mind. See them in Fantastic Beasts and Where To Find Them.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
A meek schoolteacher, Mary Margaret Blanchard can't remember her past as a spirited, swashbuckling Snow White. See them in Once Upon a Time.
Jyn Erso is a rebellious criminal tasked with stealing the blueprint to the Death Star to find its fatal flaw before it destroys the planet. See them in Rogue One.
An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.
A charming acapella performer, Jesse Swanson perfectly blends being nerdy with being cool. See them in Pitch Perfect.
Basil Hallward is dominated, soul, brain, and power by Dorian. See them in Dorian Gray.
A monstrous pirate captain, Davy Jones is quite literally heartless. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Anger is a cantankerous hothead whose job is to get others riled up. See them in Inside Out.
A Wakandan spy, Nakia is capable, caring, and just the right amount of stubborn. See them in Marvel Cinematic Universe.
A meticulous forensic scientist, Edward Nygma is insanely good at his job. Emphasis on the "insane" part. See them in Gotham.