Because you like Mr. Gold in Once Upon a Time
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Alex Danvers is a brilliant engineer tasked with alien threats, and one of those aliens is her adopted sister Supergirl. See them in Supergirl.
Troy Bolton is a triple threat: singing, dancing, and basketball. See them in High School Musical.
A sarcastic and nosy tomboy, Stephanie Tanner is understandably not crazy about being the middle child. See them in Full House.
If Eleanor Shellstrop's true identity is revealed, she'll be sent to The Bad Place. See them in The Good Place.
Call her. Beep her. If anyone's in trouble, Kim Possible is there. See them in Kim Possible.
Sam Montgomery works hard, but her evil stepmother makes sure her efforts don't pay off. See them in A Cinderella Story.
Despite the war-torn world around him, Mal Reynolds still holds onto the shred of hope that life can be more than just living another day. See them in Firefly.
Michael Scofield is no criminal, and he didn't get jailed by accident. See them in Prison Break.
A man of the court, Lord Varys knows how to manipulate it better than anyone. See them in Game of Thrones.