Because you like Mr. Gold in Once Upon a Time
A majestic ruler, Mufasa is respected throughout the animal kingdom. See them in The Lion King.
Olive Hoover is an irrepressible child beauty queen (or would-be queen) who doesn't play by your rules. See them in Little Miss Sunshine.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Chewbacca is a loyal co-pilot who won't hesitate to rip your arm off. See them in Star Wars Series.
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
James Wilson is a compassionate doctor who willingly plays the sidekick. See them in House M.D..
One of the best in the magical world, Mad-Eye has the battle scars to prove his dedication to such a dangerous job. See them in Harry Potter Series.
Burton Guster is a level-headed investigator with a "Super Sniffer" nose. See them in Psych.
Cinderella will sacrifice herself to keep her family's memory alive. See them in Cinderella (Live Action).
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.