Because you like Mr. Gold in Once Upon a Time

Irene Adler has to use both her brains and her body to survive. Luckily, she's usually the most brilliant person in the room. See them in Sherlock.

Cisco Ramon is a proud, enthusiastic member of a superhero support team. See them in DC Extended Universe.

Queenie Goldstein is beautiful, kind, and probably currently reading your mind. See them in Fantastic Beasts and Where To Find Them.

Angela Martin is uptight and puritanical, outside of the affair she's having with a co-worker. See them in The Office.

It's a mad, mad world, but Alice has a surprisingly level head as goes her own way down the rabbit hole. See them in Alice in Wonderland.

Call her. Beep her. If anyone's in trouble, Kim Possible is there. See them in Kim Possible.

Harvey Specter depends on no one and gets his fulfilment from ambition, material success, and expression of his own worth. See them in Suits.

Toby Cavanaugh has trouble avoiding being manipulated. See them in Pretty Little Liars.

Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.

Mother Gothel is a great mother as long as you never, ever, break the rules. See them in Tangled.

Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.

Alex Danvers is a brilliant engineer tasked with alien threats, and one of those aliens is her adopted sister Supergirl. See them in Supergirl.