Because you like Mr. Gold in Once Upon a Time
Will Turner is an earnest, lovelorn blacksmith's assistant with an adventurous spirit. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
A singing nanny, Mary Poppins is practically perfect in every way. See them in Mary Poppins.
It's a mad, mad world, but Alice has a surprisingly level head as goes her own way down the rabbit hole. See them in Alice in Wonderland.
Toby Cavanaugh has trouble avoiding being manipulated. See them in Pretty Little Liars.
Billy Batson is a troublemaking teen grappling with a pretty weird superhero identity crisis See them in DC Extended Universe.
Cisco Ramon is a proud, enthusiastic member of a superhero support team. See them in DC Extended Universe.
Donkey is proof that if you're annoying enough you can change the world; he's the reason that his friend Shrek does, well, anything. See them in Shrek.
Viking Astrid Hofferson has it all: brains, brawn, and some killer braids. See them in How to Train Your Dragon.
You won't like him when Bruce Banner is angry. See them in Marvel Cinematic Universe.
Mother Gothel is a great mother as long as you never, ever, break the rules. See them in Tangled.