Because you like Dev Shah in Master of None
Rose Tyler may have not done too well in school, but she's certainly holding her own in space. See them in Doctor Who.
Sansa Stark is a fan of all things pretty. Unfortunately, her life is about to get extremely ugly. See them in Game of Thrones.
Charlie Bucket may be down-on-his-luck, but his spirits are always sky high. See them in Charlie and the Chocolate Factory.
Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.
Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.
After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.
Jackie Burkhart is a privileged princess with a healthy dose of self-confidence. See them in That '70s Show.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.