Because you like Rincewind in Discworld
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
Dory is more than a little forgetful, but she'll always remember to have your back. See them in Finding Nemo.
As a scaring Assistant, Mike Wazowski frightens children to collect their screams to be used as a power supply for the city. See them in Monsters, Inc..
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Beca Mitchell fancies herself an edgy loner, but it turns out being part of a group can be aca-amazing. See them in Pitch Perfect.
Self proclaimed, Fat Amy, likes horizontal running and mermaid dancing. Important skills, one could argue. See them in Pitch Perfect.
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
WALL-E is a quirky little romantic robot cleaning the wasteland known as Earth. See them in WALL-E.
Some say to survive in Underland you need to be as mad as a hatter–which, luckily, he is. See them in Alice in Wonderland.