Because you like Peggy Olson in Mad Men

Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.

Eugene H. Krabs is a greedy restaurant owner who won't let a dime out of the reach of his claws. See them in SpongeBob SquarePants.

A secret smoker, Margot Tenenbaum has plenty more secrets where that came from. See them in The Royal Tenenbaums.

A fearless superhero, Carol Danvers always aims to go higher, further, faster. See them in Marvel Cinematic Universe.

Mark Sloan is the best plastic surgeon and biggest playboy the hospital's ever seen. See them in Grey's Anatomy.

Simon Spier has long known that he's gay, but he doesn't know how to open up about that – even to his closest friends See them in Love, Simon.

Kelly Kapoor's interests are office gossip, pink (the color), Pink (the singer), snow cones, the temp Ryan, and "basically, anything that is awesome." See them in The Office.

A charismatic and misunderstood FBI agent, Dale Cooper relies on dreams and premonitions to solve cases. See them in Twin Peaks.

Benoit Blanc is Sherlock with Southern charm, and a mysterious benefactor. See them in Knives Out.

You wouldn't know it by looking at her, but beneath Sheila Jackson's sweet, motherly exterior lies a sex addict. See them in Shameless.