Because you like Peggy Olson in Mad Men
Liesel Meminger is trying to ease the suffering of those around her, German and Jew alike. See them in The Book Thief.
This cannibalistic villain may be a loner, but Killer Croc doesn't have problems with self-confidence. See them in Suicide Squad.
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
Tonya Harding has been shoved around her whole life. She just wants to feel free. See them in I Tonya.
His nickname of 'Zero' says a lot about what other people think of him, but he's finally standing up for himself. See them in Holes.
Louis de Pointe du Lac is wanting to find a way of living that doesn't make him miserable. See them in Interview with the Vampire: The Vampire Chronicles.
Be careful around Marie Laveau. There's no one more vengeful than a double-crossed voodoo queen. See them in American Horror Story.
Peter Pevensie shows as much courage as a child king as he did under The Blitz of London. See them in The Chronicles of Narnia.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.