Because you like Joan Holloway in Mad Men

Maria Rambeau is a tough-as-nails Air Force pilot who is also a loving single mom. See them in Marvel Cinematic Universe.

Goh Peik Lin is funny, unfiltered, and a fiercely supportive friend. See them in Crazy Rich Asians.

Success for Eggsy Unwin means joining Kingsman, and failure could mean death. See them in Kingsman: The Secret Service.

Yuri is living in the afterlife, which takes the form of a high school where no one dies. But if you follow the school's rules and live a "normal" life you vanish. See them in Angel Beats!.

Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.

Give in to the dark side with vampire Lestat; it's more fun. See them in Interview with the Vampire: The Vampire Chronicles.

Stuck somewhere between life and death, Talion is motivated by one thing only: vengeance. See them in Middle-earth: Shadow of Mordor.

Bob Parr is an ex-superhero now focused on being a dad, but he misses the action. See them in The Incredibles.

Tattoos, bad boys, and heroin: Jane Margolis is learning that some vices are more dangerous than others. See them in Breaking Bad.

Ofelia is face-to-face with the deadliest creatures of the underworld and completely unafraid. See them in Pan's Labryinth.

The only thing standing between Rocky Balboa and glory is the person facing him in the boxing ring. See them in Rocky Series.

Meat Boy tenaciously throws himself into danger, and when he fails, he immediately gets back up and tries again. See them in Super Meat Boy.