Because you like Joan Holloway in Mad Men

Goh Peik Lin is funny, unfiltered, and a fiercely supportive friend. See them in Crazy Rich Asians.

A fun-loving jokester, Alistair isn't ready for the responsibilities he faces. See them in Dragon Age Series.

The last war left his economy devastated, and now Germany is engaged in another war and stuck with two barely trained allies for help. See them in Axis Powers Hetalia.

Susie Salmon has a big heart, even though it's not beating anymore. See them in The Lovely Bones.

Success for Eggsy Unwin means joining Kingsman, and failure could mean death. See them in Kingsman: The Secret Service.

Jason Bourne is suffering amnesia, but considering what he's done as a CIA assassin, maybe that's for the best. See them in The Bourne Identity.

Sabrina Spellman is half-witch-half-human, a headstrong and loyal cheerleader with an affinity for spell-making. See them in Chilling Adventures of Sabrina.

Give in to the dark side with vampire Lestat; it's more fun. See them in Interview with the Vampire: The Vampire Chronicles.

Stranded on Mars, Mark Watney is armed with quick wits, an electronic diary, disco music, and an undying resolve to make it back. See them in The Martian.

Her unhappy childhood has left her unsure of the existence of happy endings. Mary Jane Watson hides her pain beneath a joke and a smile. See them in Marvel Cinematic Universe.

Stuck somewhere between life and death, Talion is motivated by one thing only: vengeance. See them in Middle-earth: Shadow of Mordor.

This beautiful aesthete wins the hearts of both ladies and men. But Dorian Gray also happens to have his soul sealed in a painting. See them in Dorian Gray.