Because you like Joan Holloway in Mad Men

Jacob Kowalski is just a baker caught up in an otherworldly adventure. See them in Fantastic Beasts and Where To Find Them.

Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.

Greg Heffley will be famous someday, but now he's stuck in class with morons. See them in Diary of a Wimpy Kid.

Despite this being Robin Buckley's first rodeo with the strange things that go down in Hawkins, she is quick to adapt and proves herself to be a loyal friend. See them in Stranger Things.

His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.

Po is a clumsy, friendly panda who likes to take it easy. But now he's expected to save the world? See them in Kung Fu Panda.

Rarity has been dreaming of the day her designs will dazzle Canterlot. See them in My Little Pony.

Will Herondale is an emotionally distant bad boy with a secret. See them in Clockwork Angel .

He's a troubled insomniac in search of a moment to rest and a meaning to his existence. See them in Fight Club.

Deadpool thinks life is an endless series of train wrecks with only brief commercial-like breaks of happiness. See them in Deadpool.

Nick Miller might not have a bank account, but he defintely has a lot of love to give. See them in New Girl.

Driven, resentful, and ruthless, Mello is an emotional powder keg. It's only a matter of time before he explodes. See them in Death Note.