Because you like Joan Holloway in Mad Men

Nadine Franklin likes to wallow in her misery almost as much as she likes to torment her mother. See them in The Edge of Seventeen.

Megamind is searching for purpose in a supervillain life without a superhero to fight. See them in Megamind.

Greg Heffley will be famous someday, but now he's stuck in class with morons. See them in Diary of a Wimpy Kid.

For Celty Sturluson, it's rather upsetting to be the only headless girl in a city filled with full-bodied humans. See them in Durarara!!.

Anger-filled, merciless, and tortured, Kylo Ren is always at war—with the Rebel Alliance, and with himself. See them in Star Wars Series.

He's a troubled insomniac in search of a moment to rest and a meaning to his existence. See them in Fight Club.

A crabby troll, Karkat Vantas is perpetually angry about his lot in life. See them in Homestuck.

Jacob Kowalski is just a baker caught up in an otherworldly adventure. See them in Fantastic Beasts and Where To Find Them.

Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.

Rarity has been dreaming of the day her designs will dazzle Canterlot. See them in My Little Pony.

Will Herondale is an emotionally distant bad boy with a secret. See them in Clockwork Angel .

Everyone is just a chess piece, and Izaya Orihara is a master player. See them in Durarara!!.