Because you like DEATH in Discworld
Andy Bernard is a preppy Cornell grad who's very likely to break into an acapella performance. See them in The Office.
Simba just can't wait to be king, but he's got a lot of growing up to do first. See them in The Lion King.
Ariel knows there's a whole other world above the sea, but exploring it comes at a big price. See them in The Little Mermaid.
Konata Izumi has a live-now, worry-later view of the world. See them in Lucky Star.
Being beautiful and rich doesn't guarantee happiness for Cheryl Blossom. See them in Riverdale.
Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.
Therese Belivet spent her life letting other people guide her along, and she wants to take control now. See them in Carol.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Shy and nerdy, Gabriella Montez moved to Albuquerque and quickly became the toast of East High and a darling of the stage. See them in High School Musical.
As an undercover cop, Schmidt is getting to relive high school as a cool kid. See them in 21 Jump Street.
Veronica Lodge is a quintessential mean girl trying to make a better life, and a better self. See them in Riverdale.