Because you like Yugi Moto in Yu-Gi-Oh!

A majestic ruler, Mufasa is respected throughout the animal kingdom. See them in The Lion King.

A level-headed show business icon despite his amphibian status, Kermit is the brains behind the success of the Muppets. See them in The Muppet Movie.

This bite-sized, power-hungry plankton is determined to uncover the secret recipe for the Krusty Krab burger. See them in SpongeBob SquarePants.

Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.

Milo Thatch is an enthusiastic researcher without cynicism. See them in Atlantis: The Lost Empire.

Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.

If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.

Veronica Lodge is a sophisticated girl who always, no matter what, absolutely gets what she wants. See them in Archie Comics.

WALL-E is a quirky little romantic robot cleaning the wasteland known as Earth. See them in WALL-E.

Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.

Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.

More than any of her friends, Fluttershy is willing to see the best in everyone, a trait that has won over many enemies. See them in My Little Pony.