Because you like Rose Tyler in Doctor Who
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Is there more to life than being really, really, ridiculously good looking? Derek Zoolander thinks not. See them in Zoolander.
Driven by guilt and rage, Kratos is less a man and more an unstoppable avatar of anger and hate. See them in God of War.
Can you be reckless and still be in control? Neil McCormick hopes so. See them in Mysterious Skin.
All it takes to change the course of history is the will of a single man called John Price. See them in Call of Duty Series.
Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.
Andrew Glouberman is trying to make it through puberty with his sanity intact. See them in Big Mouth.
Big Boss is a disillusioned mercenary commander who wants to create a world for soldiers (and soldiers alone). See them in Metal Gear Series.
A sadistic sociopath, Lil Z is helping make the City of God slum a Hell on Earth. See them in City of God.
Not a great influence with her classmates, this 13-year-old "cool girl" likes to shoplift, chug alcohol, and snort crushed pills. See them in thirteen.