Because you like Spike in Buffy the Vampire Slayer
George Costanza is short, stocky, bald, neurotic, and the self-proclaimed "king of the idiots." See them in Seinfeld.
M. Bison is a diabolical megalomaniac hell-bent on dominating the world. See them in Street Fighter.
In his transformation from hardened convict to moral paragon, Jean Valjean is the kind of man we should all aspire to be. See them in Les Miserables.
Jacob Black is the boy next door who's also the wolf next door. See them in Twilight.
For Vada Sultenfuss, it's hard to embrace growing up when you're obsessed with death. See them in My Girl.
Foul mouthed and disturbingly comfortable with violence, Hit-Girl is a precocious assassin who doesn't need anyone's protection. See them in Kick-Ass.
Veronica Lodge is a sophisticated girl who always, no matter what, absolutely gets what she wants. See them in Archie Comics.
This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.
Rebecca Bunch struggles with decision making. So much so that she chases her high school boyfriend across the country to win him back. See them in Crazy Ex-Girlfriend.
Underneath her brassy, sarcastic exterior, Olive Penderghast is more sensitive than she pretends to be. See them in Easy A.
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Emily Fields has been very guarded, careful of whom she trusts and reveals her secrets to. See them in Pretty Little Liars.