Because you like Liz Lemon in 30 Rock

Harvey Specter depends on no one and gets his fulfilment from ambition, material success, and expression of his own worth. See them in Suits.

Lady Bird's heart is in the right place, usually, but even the purest of people can fall sway to the havoc-wreaking traps of senior year. See them in Lady Bird.

Tony Stonem is the golden boy of Bristol. Problem is, he knows it. See them in Skins.

Using a bracelet his late mother gave him, Apollo Justice can sense when other people are nervous based on even the most subtle signs. See them in Ace Attorney Series .

Viktor says that when you’re going to change the world, don’t ask for permission. See them in Arcane.

It's easy for Brian O'Conner to fake his way into the world of extreme racing because he's been popping cars since his teenage years. See them in The Fast and the Furious.

Nadine Franklin likes to wallow in her misery almost as much as she likes to torment her mother. See them in The Edge of Seventeen.

Raven Reyes may be a deliquent, but she's also the youngest zero-gravity mechanic who fixed a 130-year old escape pod to make it through the descent to Earth. See them in The 100.

A malevolent dark wizard, Voldemort is so fearsome that he's known primarily as "He Who Must Not Be Named." See them in Harry Potter Series.

The vampire that killed Zero Kiryu's family also infected him, and he starts to crave blood, much to his horror. See them in Vampire Knight.

Jade Jade Harley might not be the best at reading social cues, but her bravery and selflessness means she's a great friend to have. See them in Homestuck.

Mikey Waters would rather sell his body than rob anybody. See them in My Own Private Idaho.