Because you like Kenneth Parcell in 30 Rock
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.
Smart, sarcastic, and loyal, Stiles Stilinski doesn't just want to be the sidekick in someone else's life. See them in Teen Wolf.
Tobias "Four" Eaton is only afraid of four things, but you should probably be afraid of him. See them in Divergent.
Charlie Kelmeckis is a wallflower who's starting to blossom into something more. See them in The Perks of Being a Wallflower.
Cassie Sullivan is resilient and resourceful, but she's not quite as brave as she pretends to be. See them in The 5th Wave.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
This high school queen bee has everything, including a genius-level IQ—a fact Lydia Martin keeps hidden to maintain her image. See them in Teen Wolf.
Chuck Bass is notorious for his flamboyant sense of style and love of partying. See them in Gossip Girl.
He's an eccentric pirate making it up as he goes along. He's Jack Sparrow, savvy? See them in Pirates of the Caribbean: the Curse of the Black Pearl.