Because you like Adrian Veidt / Ozymandias in Watchmen

Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..

Betty Cooper seems like a sweet girl, but she also has a dark side and can go beyond what's safe or sane. See them in Archie Comics.

Veronica Lodge is a sophisticated girl who always, no matter what, absolutely gets what she wants. See them in Archie Comics.

Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.

Just a hint of human emotion lurks under the enigmatic exterior of Rei Ayanami. See them in Neon Genesis Evangelion.

When it comes to Haruko Haruhara, there's more to the pink-haired biker than meets the eye. See them in FLCL.

A gentle alchemist who is soul-bound to a giant suit of armor, Alphonse Elric is growing into the responsibility handed to him. See them in Fullmetal Alchemist.

Roger is a pansexual alcoholic non-human who will happily lie, cheat and steal to get what he wants. See them in American Dad!.

Shaggy might be a bit of a slacker, but his heart and his stomach are usually in the right place. See them in Scooby-Doo.

Susan Pevensie is sensible, practical, and fiercely protective of those she loves. See them in The Chronicles of Narnia.

Cady Heron is the new girl in town who's also new to the world of high school, period. See them in Mean Girls.