Because you like Adrian Veidt / Ozymandias in Watchmen
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
Andy Dwyer might not be completely literate, but he makes up for it in spirit. See them in Parks and Recreation.
Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..
Betty Cooper seems like a sweet girl, but she also has a dark side and can go beyond what's safe or sane. See them in Archie Comics.
Veronica Lodge is a sophisticated girl who always, no matter what, absolutely gets what she wants. See them in Archie Comics.
Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.
Just a hint of human emotion lurks under the enigmatic exterior of Rei Ayanami. See them in Neon Genesis Evangelion.
When it comes to Haruko Haruhara, there's more to the pink-haired biker than meets the eye. See them in FLCL.
A gentle alchemist who is soul-bound to a giant suit of armor, Alphonse Elric is growing into the responsibility handed to him. See them in Fullmetal Alchemist.
Shaggy might be a bit of a slacker, but his heart and his stomach are usually in the right place. See them in Scooby-Doo.