Because you like Buttercup in The Princess Bride
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.
Community-driven but practical, Calvin Palmer is a natural leader even if he doesn't always see it. See them in Barbershop.
You don't teach a class called "How To Get Away With Murder" without knowing a thing or two about getting away with things. See them in How to Get Away with Murder.
Ichigo Momomiya is a bubbly student by day, magical cat-powered superhero by night. See them in Tokyo Mew Mew.
A confident celebrity, Allison Hargreeves wasn't quite careful enough about what she wished for. See them in The Umbrella Academy.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
While his twin tries to save lives, Millions Knives does the best to end them. See them in Trigun.
A kind, sensitive medical intern doing the best he can, George O'Malley sometimes struggles to keep up. See them in Grey's Anatomy.
Shaggy might be a bit of a slacker, but his heart and his stomach are usually in the right place. See them in Scooby-Doo.
Tifa Lockhart is part mother hen, part martial arts bad-ass. See them in Final Fantasy Series.
Veronica Lodge is a quintessential mean girl trying to make a better life, and a better self. See them in Riverdale.