Because you like Saruman in The Lord of the Rings
Ursula will oh-so-generously grant your wishes for a price. See them in The Little Mermaid.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
Howard Wolowitz is an engineer whose serious mommy issues somehow haven't dimmed his confidence. See them in The Big Bang Theory.
Merciless and manipulative, Queen Ravenna is determined to become the fairest of them all. See them in Snow White and the Huntsman.
Jessica Rabbit isn't bad. She's just drawn that way. See them in Who Framed Roger Rabbit.
Victor Frankenstein can create life, so he's pretty awesome if he says so himself. See them in Frankenstein.
No one has seen The Mandalorian without his helmet since he swore the creed. See them in The Mandalorian.
Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.