Because you like Lord Business in The Lego Movie
Wei Shen is an undercover cop on a mission for justice (or at least vengeance). See them in Sleeping Dogs.
Empathetic Nausicaa embraces all forms of life, even those that might scare other people. See them in Nausicaa of the Valley of the Wind.
Timid and a bit insecure, Amy Antsler has big dreams of activism and meeting new people. She's learning it's easier said than done. See them in Booksmart.
Red doesn't like to explain herself. She wants her work to do the talking. See them in Transistor.
Donna Pinciotti is strong, independent, and empathetic. No one messes with her. See them in That '70s Show.
Although she's only six, Hushpuppy is a tough girl ready to stand up to terrifying, pre-historic beasts after the storm. See them in Beasts of the Southern Wild.
A self-proclaimed diva, Mercedes Jones is on the hunt for a stage worthy of her talents. See them in Glee.
Dante Alighieri is a crusader fighting his way to absolution. See them in Dante's Inferno.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
After Otto Octavius' accident, he becomes fixated on finishing the reactor at any cost. See them in Marvel Cinematic Universe.