Living… on the infinitieth floor of the Octan Tower, protected by lasers, sharks, laser sharks, and overbearing assistants. This is where he keeps the Kragle, a mysterious weapon capable of bringing the world to its knees.
Profession… to most of the public, President Business is just the CEO of Octan Corp. His face is plastered on posters across Bricksburg, accompanied by the slogan, “I’ve got my eye on you!” and his instructional booklet, “How To: Fit In, Have Everybody Like You, And Always Be Happy!” is the definitive self-help guide. Behind the walls of Octan Tower, however, President Business transforms into Lord Business, a diabolical ruler intent on creating order at any costs.
Interests… making the world the way he wants it to be. Lord Business's high standards might serve him well in almost any other profession, but as a ruler, his constant need for perfection is deadly. If it weren't for Lord Business's need "for everything to be perfect," he wouldn't be so intent on using the Kragle.
Relationship Status… single, and no less cheerful for it. World domination doesn't leave a lot a guy a lot of time to date.
Challenge… ending the world as we know it. Under the guise of Taco Tuesday, Lord Business plans to "Kragle-ize the entire universe so that everyone will stop messing with my stuff!”
Personality… cheerfully diabolical. At times, Lord Business might seem like a genuinely nice guy, joking and laughing with his underlings, but don't be fooled. Lord Business is perfectly willing to push someone out a window with a smile on his face. A devout perfectionist, Lord Business doesn’t care for things like "creativity "or "imagination." Why fiddle with life when it's already perfect?
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