Because you like Bob Parr / Mr. Incredible in The Incredibles
Erlich Bachman is an overconfident wannabe mentor blowing all types of smoke around the tech industry. See them in Silicon Valley.
Andrea Sachs' boss is not happy unless everyone around her is panicked, nauseous or suicidal. See them in The Devil Wears Prada.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Jamal Malik came from humble beginnings in an Indian slub filled with street gangs, but he is destined for bigger things. See them in Slumdog Millionaire.
Sookie St. James is a klutzy and perfectionist chef who's always there for her friends. See them in Gilmore Girls.
If it means fulfilling her ambitions, Satsuki Kiryuin will show neither shame nor hesitation. See them in Kill la Kill.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
No one else in fsociety can hack like Elliot Alderson, but the battles being waged in his head are often more than he can handle. See them in Mr. Robot.
Lane Kim is the drummer for Hep Alien, but don't let her mom know. See them in Gilmore Girls.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.
Jane Foster is an astrophysicist who suspects the colors in the sky may be a portal to another world. See them in Marvel Cinematic Universe.