Because you like Bob Parr / Mr. Incredible in The Incredibles
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
A no-nonsense pro, Agent K has dedicated his whole life to his job. See them in Men in Black.
Peter Venkman's "research" projects are designed to get undergraduate students to sleep with him. Though it turns out he can bust ghosts. See them in Ghostbusters.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
James Gordon happens to be the one guy in Gotham City with proper morals who doesn't also run around in a cape. See them in DC Extended Universe.
Working as a captain in the American Expeditionary Forces and a spy for British Intelligence, Steve Trevor wants to end World War I once and for all. See them in DC Extended Universe.
Jail hasn't broken Andy Dufresne's spirit, but will his spirit help break him out of jail? See them in The Shawshank Redemption.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Alfredo Linguini can whip up five star meals effortlessly. Just don't look under his hat. See them in Ratatouille.