Because you like Zaphod Beeblebrox in The Hitchhiker's Guide to the Galaxy
Meat Boy tenaciously throws himself into danger, and when he fails, he immediately gets back up and tries again. See them in Super Meat Boy.
This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.
A determined and cold-hearted spy, Cassian Andor will do what it takes to stand up to the evil Galatic Empire. See them in Rogue One.
Aldo Raine is in the killing Nazi business. And as he says, business is a-boomin'. See them in Inglourious Basterds.
The only constant in Night Vale is Cecil's hypnotic voice. See them in Welcome to Night Vale.
The chronically bizarre Dwight Schrute is the world’s most dependable assistant to the regional manager. See them in The Office.
Those who stand against this singular super ninja are doomed to fail. See them in Ninja Gaiden.
Taystee Jefferson is always down for a laugh and to help a friend out. See them in Orange Is The New Black.
Peter Kavinsky is a jock who only cares about getting back at his ex, or so he says. See them in To all The Boys I've Loved Before.
Erlich Bachman is an overconfident wannabe mentor blowing all types of smoke around the tech industry. See them in Silicon Valley.
Irene Adler has to use both her brains and her body to survive. Luckily, she's usually the most brilliant person in the room. See them in Sherlock.